Client
FIFA
Focus
Strategies that stand the test of time
Markets
Global
We will forever be proud of our heritage. FIFA appointed us to continue developing their brand following the successes directed by Whitestone CEO Chris Lightfoot whilst at Interbrand. Retaining the “FIFA World Cup Trophy” strategy we started (and still in place today) we branded four FIFA World Cups, 17+ secondary competitions and delivered various positioning, communications and merchandising programmes.
On the back of this, they introduced us to Adidas for whom we developed a number of activation, merchandise and advertising campaigns.
Activities
Brand Strategy
Creative Philosophy
Corporate Identity
Event Identity & Branding
Communications
Literature
Signage
Merchandise
Commercial
