Client
FEI
Focus
Graduated branding approach across competition renewal cycles
Markets
Global
Over a long-term relationship with the FEI, its portfolio and branding assets have been evolving to reflect the true bonds in equestrian sports in a modern era. The partnership between the horse and human, evident for example in the Alltech FEI World Equestrian Games™ 2014 was central to you strategy. Key to our purpose value is our experience of working with multiple stakeholder environments.
Activities
Brand Positioning
Competition Identities
Branding Systems
Partner Systems
Event Collateral
Commercial Branding
Broadcast Branding
Licensing
Whitestone provided us with a breakthrough idea in line with the commitments and values of the project. Whitestone helped our extended team (rights holder, the organising committee and title sponsor) identify the key subjects and issues and made timely decisions based on facts and operational efficiency.
Fabien Grobon Tournament Director, Alltech FEI World Equestrian Games™
